Sarah Rickwood Archives -

The prescription medicine market has recovered from the wild swings of the early pandemic with renewed growth. COVID

Pharma’s post-pandemic launch performance problem: what’s the prognosis?

https://pharmaphorum.com/market-access-2/pharmas-post-pandemic-launch-performance-problem/

In the first of a two part series, IQVIA’s Sarah Rickwood covers nine key trends and events that

Nine for 2021: The COVID-19 legacy

https://pharmaphorum.com/views-and-analysis/nine-for-2021-the-covid-19-legacy/

Sarah Rickwood delves into IQVIA data to find out exactly how pharma’s HCP engagement has changed over COVID-19,

Time to change the channel? The future for customer engagement models

https://pharmaphorum.com/sales-marketing/time-to-change-the-channel-the-future-for-customer-engagement-models/

Sarah Rickwood looks at how COVID-19 is changing pharma’s commercial models and launch strategies. The terrible pandemic crisis

A sea-change for pharma? Pandemic commercial models and launch

https://pharmaphorum.com/views-analysis-sales-marketing/a-sea-change-for-pharma-pandemic-commercial-models-and-launch/

Year-ends prompt reflection, both on what’s happened in the last 12 months and on the year ahead. At

Nine for 2019: how did we do on our predictions, and what does this mean for 2020?

https://pharmaphorum.com/views-and-analysis/nine-for-2019-2020/

Sarah Rickwood looks at why the next frontier for pharmaceutical innovation may not be a pharmaceutical at all,

How new technologies are creating new markets

https://pharmaphorum.com/views-analysis-sales-marketing/how-new-technologies-are-creating-new-markets/

Sarah Rickwood looks at five key trends in the new customer model It is easy to be distracted

The changing face of pharma’s customer engagement

https://pharmaphorum.com/views-analysis-sales-marketing/the-changing-face-of-pharmas-customer-engagement/

Sarah Rickwood