Nine for 2021: The COVID-19 legacyIn the first of a two part series, IQVIA’s Sarah Rickwood covers nine key trends and events that Share XNine for 2021: The COVID-19 legacyhttps://pharmaphorum.com/views-and-analysis/nine-for-2021-the-covid-19-legacy/
Time to change the channel? The future for customer engagement modelsSarah Rickwood delves into IQVIA data to find out exactly how pharma’s HCP engagement has changed over COVID-19, Share XTime to change the channel? The future for customer engagement modelshttps://pharmaphorum.com/sales-marketing/time-to-change-the-channel-the-future-for-customer-engagement-models/
A sea-change for pharma? Pandemic commercial models and launchSarah Rickwood looks at how COVID-19 is changing pharma’s commercial models and launch strategies. The terrible pandemic crisis Share XA sea-change for pharma? Pandemic commercial models and launchhttps://pharmaphorum.com/views-analysis-sales-marketing/a-sea-change-for-pharma-pandemic-commercial-models-and-launch/
Nine for 2019: how did we do on our predictions, and what does this mean for 2020?Year-ends prompt reflection, both on what’s happened in the last 12 months and on the year ahead. At Share XNine for 2019: how did we do on our predictions, and what does this mean for 2020?https://pharmaphorum.com/views-and-analysis/nine-for-2019-2020/
How new technologies are creating new marketsSarah Rickwood looks at why the next frontier for pharmaceutical innovation may not be a pharmaceutical at all, Share XHow new technologies are creating new marketshttps://deep-dive.pharmaphorum.com/magazine/sales-and-marketing-2019/how-new-technologies-are-creating-new-markets-iqvia-launch/
The changing face of pharma’s customer engagementSarah Rickwood looks at five key trends in the new customer model It is easy to be distracted Share XThe changing face of pharma’s customer engagementhttps://pharmaphorum.com/views-analysis-sales-marketing/the-changing-face-of-pharmas-customer-engagement/
