sales & marketing Archives -

Amgen has won FDA approval for a stronger label for its oral plaque psoriasis therapy Otezla, as it

Amgen builds Otezla’s psoriasis label as rival BMS looms large

https://pharmaphorum.com/news/amgen-builds-otezlas-psoriasis-label-as-rival-bms-looms-large/

Incentivising people with KPI-linked bonuses is nothing new. Especially in commercial roles it has long been standard. The

What Is The Best Way to Incentivise a Digital-First Sales Team?

https://pharmaphorum.com/views-and-analysis/what-is-the-best-way-to-incentivise-a-digital-first-sales-team/

Pharma marketing specialist Precision Value & Health has acquired the specialist communications consultancy Across Health. Across Health is

Precision Value & Health acquires Across Health

https://pharmaphorum.com/news/precision-value-health-acquires-across-health/

The demise of the pharmaceutical sales representative has been greatly exaggerated over the years. But in the wake

How COVID-19 has changed the role of pharma sales reps

https://pharmaphorum.com/views-and-analysis/how-covid-19-has-increased-digital-healthcare-and-remote-reps/

In our first article we addressed the modern challenges to strategic planning; the growing complexity and uncertainty that

Brand planning in complex and uncertain markets

https://pharmaphorum.com/views-analysis-sales-marketing/brand-planning-in-complex-and-uncertain-markets/

This article is the first in a series of three from Osprey Health Consulting that address the contemporary

Strategic planning in increasingly complex and uncertain markets, the David Cassidy dilemma

https://pharmaphorum.com/views-analysis-sales-marketing/strategic-planning-increasingly-complex-uncertain-markets/

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