Brand planning in complex and uncertain marketsIn our first article we addressed the modern challenges to strategic planning; the growing complexity and uncertainty that Share XBrand planning in complex and uncertain marketshttps://pharmaphorum.com/views-analysis-sales-marketing/brand-planning-in-complex-and-uncertain-markets/
Strategic planning in increasingly complex and uncertain markets, the David Cassidy dilemmaThis article is the first in a series of three from Osprey Health Consulting that address the contemporary Share XStrategic planning in increasingly complex and uncertain markets, the David Cassidy dilemmahttps://pharmaphorum.com/views-analysis-sales-marketing/strategic-planning-increasingly-complex-uncertain-markets/