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Real World Evidence

Debates & Insight

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Sponsored

Standing on the cusp of something great: How real-world data...

REAL-WORLD EVIDENCE IN ONCOLOGY: Towards Innovative and Affordable Patient Care

News

Roche Rituxan approval

Roche to buy health records firm Flatiron for $1.9bn

Flatiron has backers including Google parent Alphabet

Views & Analysis

Is the NHS ready to use real-world evidence to treat cancer?

Is NHS ready to use real-world data to find new therapies and ways to bring drugs to patients?

Views & Analysis

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Utilise medtech for optimum care management

Medtech companies can provide the tools to empower patients and HCPs.

Views & Analysis

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Healthcare evidence development: guilty until proven innocen...

Pharma must prepare its case meticulously to support its new drug applications.

Views & Analysis

Healthcare System Network as a Digital Technology Concept

Behind the buzz of real-world data and real-world evidence

Putting the who, where and why of real-world studies into context.

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Editor's Picks

US pharma tariffs of up to 100% finalised by Trump

Lilly bags FDA okay for Wegovy pill rival orforglipron

Eli Lilly makes $7.8bn takeover play for Centessa

Blackstone closes record $6.3bn life sciences fund

One in four diabetics has undiagnosed heart failure; study

News

Blood test samples held by lab technician

Diagnostics lag is holding back new therapies, says study

Advances in therapeutics are outpacing the development of diagnostics due to policy and payment barriers, holding back effective, targeted care.

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Sales & Marketing

Using AI-driven synthetic personas to take your insights further

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Using AI-driven synthetic personas to take your insights fur...

As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.

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The rights of trademark owners are acknowledged. Website and content copyright © 2009-2026, pharmaphorum media limited or its licensors; all rights reserved. pharmaphorum – an EVERSANA company