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Real World Evidence

Debates & Insight

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Standing on the cusp of something great: How real-world data...

REAL-WORLD EVIDENCE IN ONCOLOGY: Towards Innovative and Affordable Patient Care

News

Roche Rituxan approval

Roche to buy health records firm Flatiron for $1.9bn

Flatiron has backers including Google parent Alphabet

Views & Analysis

Is the NHS ready to use real-world evidence to treat cancer?

Is NHS ready to use real-world data to find new therapies and ways to bring drugs to patients?

Views & Analysis

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Utilise medtech for optimum care management

Medtech companies can provide the tools to empower patients and HCPs.

Views & Analysis

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Healthcare evidence development: guilty until proven innocen...

Pharma must prepare its case meticulously to support its new drug applications.

Views & Analysis

Healthcare System Network as a Digital Technology Concept

Behind the buzz of real-world data and real-world evidence

Putting the who, where and why of real-world studies into context.

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Editor's Picks

AC Immune says Parkinson's drug slows progression

UK confirms lower clawback rate for NHS medicines

Antibiotic is first approval in FDA national priority scheme

Agreement reached on EU's new pharma legislation

UK teams up with Singapore on healthtech regulation

News

Padcev/Keytruda scores again in early bladder cancer

Padcev/Keytruda scores again in early bladder cancer

Pfizer and Astellas now have two studies supporting the use of Padcev with MSD's Keytruda as perioperative therapy for muscle-invasive bladder cancer.

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Sales & Marketing

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How to meet your physicians where they are online

A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.

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The rights of trademark owners are acknowledged. Website and content copyright © 2009-2025, pharmaphorum media limited or its licensors; all rights reserved. pharmaphorum – an EVERSANA company

The rights of trademark owners are acknowledged. Website and content copyright © 2009-2025, pharmaphorum media limited or its licensors; all rights reserved. pharmaphorum – an EVERSANA company