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Articles/ Digital and Social Media/ Views and analysis

Manage Twitter for success at medical congresses

Linda Banks communications, conference, digital, medical congress, pharma, promoted tweets, social media, Twitter 0 Comment

Silja Chouquet examines the Twitter noise at pharma meetings and offers pointers to keep KOLs engaged while avoiding

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Manage Twitter for success at medical congresses

https://pharmaphorum.com/views-and-analysis/manage-twitter-for-success-at-medical-congresses/

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Articles/ Digital and Social Media/ Sales and Marketing/ Views and analysis

Promoted tweets negatively impacting medical conferences

Linda Banks click farming, digital, medical congress, pharma, promoted tweets, social media, Twitter 0 Comment

In its bid to satisfy investors with returns on paid advertising, Twitter is damaging genuine engagement, while pharma’s

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Promoted tweets negatively impacting medical conferences

https://pharmaphorum.com/views-and-analysis/promoted-tweets-negatively-impacting-medical-conferences/

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