pharma marketing

Sales & Marketing

healthcare professionals digital communications

Measuring success in pharma marketing: Does engagement equat...

Is engagement the equivalent of a “digital smile” in pharma marketing, or have we been measuring communications efficacy all wrong?

Sales & Marketing

Teamwork and brainstorming concept with businessmen that share an idea with a lamp. Concept company startup

The Considered pharmaceutical marketing experiment

COVID-19 has changed everything – at least that’s David Hunt’s plan for pharmaceutical marketing.

White Papers

Utilising content metrics to improve digital engagement

Pharma companies are producing and distributing more digital content than ever due to the pandemic, meaning the content presented needs to stand out in the crowded digital space to garner a

Partner Content

ZING Unified Communications as a Service (UCaaS)

Partner Content

P360 Boosts ZING SMS Communication Module with Multimodal En...

Innovative new UCaaS platform powers Pharma sales

White Papers

4 ways emerging pharma companies can harness marketing conte...

Rapid creation of compliant marketing content is increasingly important and there are ways emerging pharma companies can stay ahead of the game - despite having fewer resources than bigger

Views & Analysis

What is modular content and why do pharma marketers need it ...

Modular content is an established practice among digital and content marketers in sectors such as FMCG and retail, who are challenged with increasing demand for more content and creati