Everybody knows the current clinical trial model is broken. But it’s not technology that will fix it – it’s a mindset shift towards seeing clinical trials through the ‘user’s’ eyes.
The mighty power of true insight lays in its ability to turn data into a brand strategy that will transform lives, spark innovation and lead to better return on investment.
Innovations such as interactivity are making video more like the web in terms of delivering heightened results from marketing, including deeper engagement, ISI compliance and audience insights.
From humanising a brand and generating trust to providing meaningful interactions with private professional communities, live video offers many benefits to pharma companies.
