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healthcare professionals digital communications

Is engagement the equivalent of a “digital smile” in pharma marketing, or have we been measuring communications efficacy

Measuring success in pharma marketing: Does engagement equate to prescriptions?

https://pharmaphorum.com/sales-marketing/measuring-success-in-pharma-marketing-does-engagement-equate-to-prescriptions/

Teamwork and brainstorming concept with businessmen that share an idea with a lamp. Concept of startup

Digital/ Sales and Marketing/ Views & Analysis/ Views & Analysis/ Views and analysis

The Considered pharmaceutical marketing experiment

Katrina Megget comms, digital, Havas Lynx, pharma marketing 0 Comment

COVID-19 has changed everything – at least that’s David Hunt’s plan for pharmaceutical marketing. The former CEO of

The Considered pharmaceutical marketing experiment

https://pharmaphorum.com/sales-marketing/considered-pharmaceutical-marketing-experiment/

Digital/ Insights/ Insights/ Sales and Marketing/ Views & Analysis/ Views & Analysis/ Views and analysis/ White Papers/ Whitepapers

Utilising content metrics to improve digital engagement

mike.smith@pharmaphorum.com content metrics, digital marketing, HCP engagement, pharma marketing, Veeva Systems 0 Comment

Pharma companies are producing and distributing more digital content than ever due to the pandemic, meaning the content

Utilising content metrics to improve digital engagement

https://pharmaphorum.com/whitepapers/content-metrics-digital-engagement-veeva/

Partner content/ Partner Content/ Press releases

P360 Boosts ZING SMS Communication Module with Multimodal Enterprise-Grade Features

Brian Fitzgerald artificial intelligence, P360, pharma marketing, Pharma Sales, Unified Communications 0 Comment

Innovative new UCaaS platform powers Pharma sales

P360 Boosts ZING SMS Communication Module with Multimodal Enterprise-Grade Features

https://pharmaphorum.com/partner-content/p360-boosts-zing-sms-communication-module-with-multimodal-enterprise-grade-features/

Digital/ Insights/ Views & Analysis/ Views and analysis/ White Papers/ Whitepapers

4 ways emerging pharma companies can harness marketing content

mike.hammerton@pharmaphorum.com content marketing, HCP engagement, marketing, pharma marketing, Veeva 0 Comment

Rapid creation of compliant marketing content is increasingly important and there are ways emerging pharma companies can stay

4 ways emerging pharma companies can harness marketing content

https://pharmaphorum.com/whitepapers/emerging-pharma-marketing-content-veeva/

Sales and Marketing/ Views & Analysis/ Views and analysis

What is modular content and why do pharma marketers need it NOW?

mike.hammerton@pharmaphorum.com digital content, digital marketing, Modular content, Multichannel, omnichannel, pharma marketing, Tag 0 Comment

Modular content is an established practice among digital and content marketers in sectors such as FMCG and retail, who

What is modular content and why do pharma marketers need it NOW?

https://pharmaphorum.com/views-analysis-sales-marketing/what-is-modular-content-and-why-do-pharma-marketers-need-it-now/

Sales and Marketing/ Views & Analysis/ Views and analysis

4 principles for the future of pharma marketing

mike.hammerton@pharmaphorum.com AI, artificial intelligence, Grunenthal, marketing, pharma marketing 0 Comment

COVID-19 has disrupted markets and accelerated digital adoption but what does this mean for the future of marketing?

4 principles for the future of pharma marketing

https://pharmaphorum.com/views-analysis-sales-marketing/4-principles-future-pharma-marketing/

Digital/ Sales and Marketing/ Views & Analysis/ Views & Analysis/ Views and analysis

What can pharma marketing learn from other regulated industries?

mike.hammerton@pharmaphorum.com pharma marketing, Tag 0 Comment

The financial world, like the pharmaceutical industry, must operate within a tightly-defined regulatory environment, and in doing so

What can pharma marketing learn from other regulated industries?

https://pharmaphorum.com/views-analysis-sales-marketing/what-can-pharma-marketing-learn-from-other-regulated-industries/

Sales and Marketing/ Views & Analysis/ Views and analysis/ White Papers/ Whitepapers

Customer experience in healthcare – a strategic priority for pharma

mike.hammerton@pharmaphorum.com customer experience, Customer Experience in Pharma, digital marketing, Indegene, pharma marketing, pharma marketing innovation 0 Comment

Customer experience (CX) is widely, and rightly, acknowledged to be one of the pharmaceutical industry’s top strategic priorities.

Customer experience in healthcare – a strategic priority for pharma

https://pharmaphorum.com/whitepapers/customer-experience-strategy-healthcare-pharma/

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