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pharma market research

Five lessons for effective pharma market research

Five lessons for effective pharma market research

Market research can identify ways to lower costs and improve revenues, if it is approached methodically. Here are some tips for success.

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Five lessons for effective pharma market research

https://pharmaphorum.com/views-and-analysis/five-lessons-effective-pharma-market-research/

Improving HCP participation in primary market research

Improving HCP participation in primary market research

The decline in numbers of healthcare professionals (HCPs) willing to contribute to market research could have a detrimental effect on the quality of data provided to pharma. John Aitchison reports on why fewer are willing to join in and offers five changes that need to be made to improve uptake.

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Improving HCP participation in primary market research

https://pharmaphorum.com/views-and-analysis/market-research-improving-hcp-participation-primary-market-research/

Market research that understands the future

Market research that understands the future

Pharma market research must seek out the views of the ‘future thinkers’.

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Market research that understands the future

https://pharmaphorum.com/views-and-analysis/pharma-market-research-understands-future/

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