customer engagement, MARKET RESEARCH, pharma market research
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Market research can identify ways to lower costs and improve revenues, if it is approached methodically. Here are some tips for success.
HCP engagement, HCP research, MARKET RESEARCH, pharma market research
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The decline in numbers of healthcare professionals (HCPs) willing to contribute to market research could have a detrimental effect on the quality of data provided to pharma. John Aitchison reports on why fewer are willing to join in and offers five changes that need to be made to improve uptake.
market access, MARKET RESEARCH, pharma market research, product launch plan, research methodologies
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Pharma market research must seek out the views of the ‘future thinkers’.
