Articles/ Deep Dive/ Digital and Social Media/ Sales and Marketing/ Views and analysis Harnessing behavioural science for smart communications Linda Banks adherence, behavioural science, patients, Pharma communications, smart communications 0 Comment Behavioural science can be applied to inform and improve outcomes all round. Share X Harnessing behavioural science for smart communications https://pharmaphorum.com/views-and-analysis/harnessing-behavioural-science-smart-communications/