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Pharma’s rep soars on back of COVID-19, says FutureBrand

Phil Taylor FutureBrand, healthcare, pharma branding, reputation 0 Comment

The perception of pharma and medical product companies has surged forward since the start of the COVID-19 pandemic,

Pharma’s rep soars on back of COVID-19, says FutureBrand

https://pharmaphorum.com/news/pharmas-rep-soars-on-back-of-covid-19-says-futurebrand/

Insights/ Sales and Marketing/ White Papers/ Whitepapers

Pharma brand strategy: Transforming lives with rich insight

Linda Banks pharma branding, pharma marketing, pharma storytelling 0 Comment

The mighty power of true insight lays in its ability to turn data into a brand strategy that

Pharma brand strategy: Transforming lives with rich insight

https://pharmaphorum.com/whitepapers/pharma-brand-strategy-transforming-lives-with-rich-insight/

Articles/ Digital and Social Media/ Sales and Marketing/ Views and analysis

The value of live video to pharma

Linda Banks HCP engagement, live video, pharma branding, pharma marketing, video communications 0 Comment

From humanising a brand and generating trust to providing meaningful interactions with private professional communities, live video offers many benefits to pharma companies.

The value of live video to pharma

https://pharmaphorum.com/views-and-analysis/value-live-video-pharma/

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Articles/ Digital and Social Media/ Sales and Marketing/ US/ Views and analysis

What does your pharma brand mean to patients?

Linda Banks beyond the pill, Drug branding, marketing, patient centricity, patients, pharma branding, pharma marketing 0 Comment

Pharma companies can differentiate themselves and win support if they take actions that patients find informative.

What does your pharma brand mean to patients?

https://pharmaphorum.com/views-and-analysis/pharma-brand-mean-patients/

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