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Pharma’s rep soars on back of COVID-19, says FutureBrand
https://pharmaphorum.com/news/pharmas-rep-soars-on-back-of-covid-19-says-futurebrand/
pharma branding
The value of live video to pharma
From humanising a brand and generating trust to providing meaningful interactions with private professional communities, live video offers many benefits to pharma companies.
What does your pharma brand mean to patients?
Pharma companies can differentiate themselves and win support if they take actions that patients find informative.