pharma branding
Insights/ Sales and Marketing/ White Papers/ Whitepapers
Pharma brand strategy: Transforming lives with rich insight
Linda Banks
pharma branding, pharma marketing, pharma storytelling
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Articles/ Digital and Social Media/ Sales and Marketing/ Views and analysis
The value of live video to pharma
Linda Banks
HCP engagement, live video, pharma branding, pharma marketing, video communications
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From humanising a brand and generating trust to providing meaningful interactions with private professional communities, live video offers many benefits to pharma companies.
Articles/ Digital and Social Media/ Sales and Marketing/ US/ Views and analysis
What does your pharma brand mean to patients?
Linda Banks
beyond the pill, Drug branding, marketing, patient centricity, patients, pharma branding, pharma marketing
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Pharma companies can differentiate themselves and win support if they take actions that patients find informative.