patient

Views & Analysis
Engaging-the-empowered-patient-1200x675-Feature

Engaging the empowered patient

Success requires addressing behaviour from the individual’s perspective, as well as a socio-cultural and environmental context, says Andy Stankus, Kantar’s general manager, Health Division.

Deep Dive
Smarter thinking about pharmaceutical marketing

Smarter thinking about pharmaceutical marketing

Robb DeFilippis, from end-to-end global creative production and sourcing partner Tag, discusses how a more effective multichannel pharma marketing approach can positively affect patient out