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How people power is building patient-centric pharma
https://pharmaphorum.com/views-analysis-patients/how-people-power-is-building-patient-centric-pharma/
patient voice
Pharma improves reputation among German patient groups
A survey of 86 German patient groups suggests pharma’s reputation is improving in the country that has been wary of pharma in the past, with Amgen and Janssen leading the way.
Living with DMD: Ensuring equal access to quality of life
Making sure everyone with DMD gets access to treatments and the ‘essential’ interventions that can make life worth living is key.
How to improve patient outcomes with digital health
Digital health solutions that work in the real world must also be designed to effectively support the patient’s tasks and goals, while being engaging to use. In other words, they need to be built with patients, not for them, say Alex Butler and Gavin Birchnall.
How Merck is stepping up for patients
Patient centricity is a priority for Merck and its Executive Vice President and Head of EMEA Region, Chris Round, outlines what practical steps the company is taking to improve life for patients and carers.
Using market research to facilitate patient centricity
Pharma needs a full picture of insights from all stakeholders, including patients, from the earliest stages of the product lifecycle.
