multichannel marketing

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Digital

Sponsored

How to win with a multichannel approach in pharma

A multichannel marketing approach, together with compelling content, is the ultimate way for pharma to deliver the message in the right way to its customers.

Sales & Marketing

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How ‘thinking modular’ might ease digital content overload i...

Overview In today’s digital world it is increasingly hard for pharmaceutical companies to successfully differentiate new brands based on their target product profile alone.

Digital

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How to apply global brand strategies to every customer inter...

Overview Pharmaceutical companies spend a huge amount of time and resources on creating valuable brand strategies, but when they come to life there’s often a disconnect.

Sales & Marketing

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Tell us: how fast is pharma innovating

pharmaphorum is conducting some research into how pharmaceutical marketers are innovating amidst the increasing demands of engaging in a multichannel world.

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