Clinical decision-making insights for haematologists and oncologists
Research points to the need for greater engagement with behavioural science among medical affairs professionals.
Traditional ways of interacting should not be forgotten in a digital world.
Insight into human behaviour allows development of programmes that help doctors diagnose rare diseases.
Research shows industry needs to see more evidence of success for wider adoption.
‘We need to walk in the shoes of HCPs and patients if we are to design programmes that improve health outcomes.’