Manage Twitter for success at medical congressesSilja Chouquet examines the Twitter noise at pharma meetings and offers pointers to keep KOLs engaged while avoiding Share XManage Twitter for success at medical congresseshttps://pharmaphorum.com/views-and-analysis/manage-twitter-for-success-at-medical-congresses/
Promoted tweets negatively impacting medical conferencesIn its bid to satisfy investors with returns on paid advertising, Twitter is damaging genuine engagement, while pharma’s Share XPromoted tweets negatively impacting medical conferenceshttps://pharmaphorum.com/views-and-analysis/promoted-tweets-negatively-impacting-medical-conferences/