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Pharma needs to adapt its communications or be left behind
https://pharmaphorum.com/views-analysis-sales-marketing/pharma-adapt-communications/
Event will feature representatives from both marketing agencies and pharma.
Innovative channels now take 60% of share compared with traditional channels for medical communication in China, reports Adele Li of Kantar Health, and doctors’ willingness to engage with pharma companies online is a cause for optimism for those working in the region. Read the full article in the latest edition of pharmaphorum’s Deep Dive: Digital magazine.