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Pharma needs to adapt its communications or be left behind
https://pharmaphorum.com/views-analysis-sales-marketing/pharma-adapt-communications/
medical communications
New and old methodologies converge at PM Society Awards
Event will feature representatives from both marketing agencies and pharma.
Chinese physicians welcome digital interaction
Innovative channels now take 60% of share compared with traditional channels for medical communication in China, reports Adele Li of Kantar Health, and doctors’ willingness to engage with pharma companies online is a cause for optimism for those working in the region. Read the full article in the latest edition of pharmaphorum’s Deep Dive: Digital magazine.