Medical affairs

Sales & Marketing

Sponsored

Bridging science and strategy: Medical Affairs at the heart ...

In this sponsored podcast, Cheryl Lubbert and Carolyn Whiting of Reverba discuss a new approach to pharma marketing, omnichannel, and medical affairs.

Sales & Marketing

Hand holding data hologram of omnichannel options

Omnichannel: Redesigning customer engagement to improve pati...

Omnichannel is a seamless, personalised experience that bridges the traditional divide between Medical Affairs and Commercial teams.

Digital

Sponsored

Axtria Ignite 2025: A VIP roundtable on agentic AI

At Axtria Ignite 2025, over 20 pharma senior executives stepped into a VIP roundtable to discuss how best to unlock agentic AI’s tranformative value.

Market Access

Pharma go-to-market transformation: Why cross-functional sil...

Pharmaceutical go-to-market transformation has become the industry's most urgent priority, yet cross-functional coordination remains pharma's biggest challenge.

Sales & Marketing