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Marketing science – brand innovation for pharma

Combining fields such as economics, statistics and operations research, marketing science has for some time operated under-the-radar as a secret weapon for those in the know.

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What are the key presentations at ASCO 2016?

The 2016 American Society of Clinical Oncology (ASCO) annual meeting starts today (3rd June), and it promises to be packed with the latest data and trends from the world of oncology.