Our growing understanding of human biology is accelerating medical science at an unprecedented rate – but more needs to be done to ensure everyone can get access to medication they need.
Combining fields such as economics, statistics and operations research, marketing science has for some time operated under-the-radar as a secret weapon for those in the know.
The 2016 American Society of Clinical Oncology (ASCO) annual meeting starts today (3rd June), and it promises to be packed with the latest data and trends from the world of oncology.