Amazon bolsters Alexa’s health credentials with Sharecare deal
Patients who understands the information provided about their health are more likely to adhere to a medicine regime and feel empowered to take steps towards healthier lifestyles. To what extent are pharma companies taking the initiative?
Wary US consumers present opportunities for pharma to become trusted resources for health information.
Creating drug trial summaries that the public can understand.
Health literacy study suggests more than 90% of adults need health information to be written for a reading age of 9-11 years.