Sales & Marketing Do HCPs really want the return of in-person meetings? It is easy to assume that healthcare providers (HCPs) all want to go back to in-person meetings after having been confined to Zoom and Microsoft Teams meetings during the pandemic years.
Sales & Marketing Minutes to answers: Compliant chat builds more meaningful HC... As therapies become more complex, field reps and doctors are finding new ways to create purposeful interactions in the time of need.
Sales & Marketing Deep Dive: Communications and Commercialisation The COVID-19 pandemic kickstarted a period of profound change in how the pharmaceutical industry approaches both communications and commercialisation.
News EPG Health launches personalised HCP website Medthority Digital medical publisher EPG Health has launched a new independent website for doctors called Medthority.
Digital Sponsored The devil’s in the e-detail: what HCPs really want from you Overview Communication; we all do it, it is a critical part of effective business practice and in this pharma is no exception.
News PBM reform dropped in Congress' funding package Proposed reforms to the regulations for PBMs were dropped from the US Congress' end-of-year bill to provide funding to the federal government.
Digital Sponsored The AI effect in pharma commercial strategy: From data to re... Discover how AI is transforming the pharma commercial strategy. Unlock real-time insights & actions from data. Click here for more.