Lilly adds Amazon Pharmacy to LillyDirect DTC channel

Amazon Pharmacy will provide dispensing for Eli Lilly’s recently launched LillyDirect service, a direct-to-consumer (DTC) telehealth channel that has caused a stir in the

Federal court puts kibosh on Trump plan for drug prices in T...

Let’s talk about drugs

Paul Tunnah asks if we need to rethink pharma's strict marketing regulations and have a discussion on how best to communicate with patients

The biggest challenge facing pharma? Its own organisation an...

Pharma marketers have to focus on benefitting patients, not return on investment.

Steering through the healthcare revolution

Disruptive factors are forcing pharma companies to reassess and redefine how they do business.

Why you need a better online strategy for black box products

Black box warnings need not impede sales if products are supported by carefully-researched online marketing strategies.