Sales & Marketing Regulators vs weight loss ads: Time to rethink the rules? “Medicated weight loss isn’t cheating.” Since I first wrote about the rise of
News Lilly adds another sales channel for obesity drug Zepbound Telehealth firm Ro will offer low-cost, single-dose vials of Lilly's obesity drug Zepbound, the first alternative to the new LillyDirect DTC channel.
News Lilly adds Amazon Pharmacy to LillyDirect DTC channel Amazon Pharmacy will provide dispensing for Eli Lilly’s recently launched LillyDirect service, a direct-to-consumer (DTC) telehealth channel that has caused a stir in the
Views & Analysis Let’s talk about drugs Paul Tunnah asks if we need to rethink pharma's strict marketing regulations and have a discussion on how best to communicate with patients
Views & Analysis The biggest challenge facing pharma? Its own organisation an... Pharma marketers have to focus on benefitting patients, not return on investment.
News Novo sues Lilly over 'misleading' GLP-1 ad campaigning The rivalry between Novo Nordisk and Eli Lilly in the GLP-1 market has spilled over into the courts in the US, with claims of misleading advertising.
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