Articles AppleTV: just what the doctor ordered? Will the AppleTV, and its dedicated apps, become the hub and interactive dashboard to manage shareable health information?
Views & Analysis Implement digital for growth and profitability Recognising the power of digital initiatives.
Views & Analysis What doctors say about the junior doctors’ strike After five years writing the regular Pharma Gets Social column for pharmaphorum, Daniel Ghinn introduces his new series entitled "What doctors say about...".
Articles Use digital to maximise value of sales meetings Doctors are becoming increasingly tech-savvy, but still want face-to-face interactions with reps.
Views & Analysis Pharma moving to novel digital business models The next generation of platforms will be led by industry and not tech companies.
News RFK Jr revives childhood vaccine task force HHS Secretary Kennedy adds yet another layer of scrutiny to childhood vaccines with the re-establishment of a task force disbanded in the 1990s.
Market Access The value of a partner, globally and locally A new podcast looks at recent trends related to drug approvals, as well as challenges and opportunities both small and large pharma companies face
