digital engagement

Digital

How to build a measurement framework to enable digital produ...

Between digital therapeutics, HCP portals, and patient support communications, pharma companies are investing a significant portion of their revenues on digital products.

Sales & Marketing

Unlocking the full power of data for Pharma

The value of data has never been greater in healthcare.

Sales & Marketing

healthcare professionals digital communications

Measuring success in pharma marketing: Does engagement equat...

Is engagement the equivalent of a “digital smile” in pharma marketing, or have we been measuring communications efficacy all wrong?

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Webinars

The digital transformation of pharma’s physician engagement ...

The exact shape of healthcare’s post-COVID ‘new normal’ is still being framed, but it is clear that some trends are already taking shape - and one of the key ones is digital transformation

Views & Analysis

2021 Outlook: The future for life sciences customer experien...

Research from a large-scale survey of 1000+ senior pharma professionals has highlighted the divide between digitally adept companies and those that have been slow to adopt technologies.

Views & Analysis

Pharma brands must 'up the ante' in their digital presence

Since COVID-19 hit, many industries have shifted a heavier weighting of their business into the online world, relying on e-commerce and digital engagement to counterbalance the reduced abil