Deep Dive: Oncology and ASCO 2019

Deep Dive

The promise and pitfalls of molecular testing in oncology

Great strides have been made in the diagnosis and treatment of cancer. However, a variety of challenges remain that frustrate both physicians and patients.

Deep Dive

Smarter thinking about pharmaceutical marketing

Robb DeFilippis, from end-to-end global creative production and sourcing partner Tag, discusses how a more effective multichannel pharma marketing approach can positively affect patient out

Views & Analysis

Getting patients round the virtual table

If pharma wants to be truly patient-centric, it needs to be talking to patients.

Deep Dive

Revealing the true value of new cancer drugs to payers

Marc Botteman and Ben van Hout from Pharmerit International discuss how to navigate the value challenges of new cancer treatments like CAR-T with payers.

Views & Analysis