data

Views & Analysis
Peter Barschdorff

Harnessing data and insights for success

Ahead of the eyeforpharma Awards shortlist announcement this week, we spoke to judge and commercial insights executive Peter Barschdorff about how data and insights are changing pharma

Views & Analysis
Artifical intelegence DNA molecule. DNA is converted into a binary code. Concept binary code genome. Abstract technology science, concept artifical Dna, 3D illustration

The right way to use data

We speak to Camille Diges, global director of life sciences at Unisys, who says that pharma needs to walk the walk with data and embrace its benefits if it truly wants a new golden age

Views & Analysis
Getting inspired at South by Southwest

Getting inspired at South by Southwest

Following this year’s South by Southwest (SXSW) conference in Austin, Texas, it occurred to me that the progression of SXSW matches what I’ve seen – and