data

Views & Analysis
Peter Barschdorff

Harnessing data and insights for success

Ahead of the eyeforpharma Awards shortlist announcement this week, we spoke to judge and commercial insights executive Peter Barschdorff about how data and insights are changing pharma

Views & Analysis
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The right way to use data

We speak to Camille Diges, global director of life sciences at Unisys, who says that pharma needs to walk the walk with data and embrace its benefits if it truly wants a new golden age