Views & Analysis Cut a long story smart: When data meets storytelling There are two words we hear more and more in the era of modern marketing communications: data and storytelling. At face value, they seem like very separate entities.
Sales & Marketing Sponsored Servier reveal how they are using data to empower their fiel... The French independent pharmaceutical Servier is putting data at the foundation of its customer relationship management strategy.
R&D Sponsored How to craft responsive clinical trials that are designed fo... Without the right design, right data and right decisions, idealised clinical trial plans cannot be translated into blueprints for robust studies.
Views & Analysis Leveraging the FAIR principles of data in pharma The new FAIR guidelines aim to help pharma realise the full potential of data.
News Alzheimer's biotech Korsana to go public via reverse merger By merging with Cyclerion, Korsana will get a Nasdaq listing and additional cash to develop its new-generation amyloid-targeting drug for Alzheimer's.
Sales & Marketing Sponsored Using AI-driven synthetic personas to take your insights fur... As AI continues to reshape the healthcare landscape, pharma teams are beginning to leverage synthetic personas.
