There are two words we hear more and more in the era of modern marketing communications: data and storytelling. At face value, they seem like very separate entities.
Between genomic data, electronic health records and digital health tools, we have all the information we need to transform the fortunes of people living with cancer – but how do we ensure i
A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.
