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Sales and Marketing/ Views & Analysis/ Views and analysis/ White Papers/ Whitepapers

Transform patient experience with intelligent hyper-personalisation

mike.hammerton@pharmaphorum.com customer engagement, customer experience, Customer Experience in Pharma, digital HCP engagement, HCP engagement, Indegene, Optimizing customer experience, remote HCP engagement 0 Comment

Since 2019, pharmaceutical companies have been speeding to integrate digital channels and processes into their marketing efforts and

Transform patient experience with intelligent hyper-personalisation

https://pharmaphorum.com/whitepapers/patient-experience-personalisation-indegene/

Partner content/ Partner Content/ Press releases

PRIYSM ID boosts customer service offer with new customer experience team

George Briggs clinical trials, customer experience, Customer Feedback, medical devices 0 Comment

PRISYM ID BOOSTS CUSTOMER SERVICE OFFER

PRIYSM ID boosts customer service offer with new customer experience team

https://pharmaphorum.com/partner-content/priysm-id-boosts-customer-service-offer-with-new-customer-experience-team/

Pharma sales rep talking to a GP over video conferencing

Sales and Marketing/ Views & Analysis/ Views and analysis

Experts discuss the field force’s customer-centric future

George Underwood Axtria, customer centricity, customer engagement, customer experience, digital sales, field force, HCP engagement, Novo Nordisk, Sanofi, Taekda 0 Comment

The ways in which HCPs prefer to engage with pharma has been changing for quite some time, and

Experts discuss the field force’s customer-centric future

https://pharmaphorum.com/sales-marketing/experts-discuss-the-field-forces-customer-centric-future/

Sales and Marketing/ Views & Analysis/ Views and analysis

Designing HCP engagement for the next normal

mike.hammerton@pharmaphorum.com customer experience, HCP engagement, IQVIA, Multichannel, omnichannel, Sales reps 0 Comment

Life sciences companies’ engagement with HCPs has changed significantly in the past 12 months, as the COVID-19 pandemic

Designing HCP engagement for the next normal

https://pharmaphorum.com/views-and-analysis/designing-hcp-engagement-for-the-next-normal/

Digital/ Sales and Marketing/ Views & Analysis/ Views & Analysis/ Views and analysis

COVID drives a customer experience shift in life sciences CRM

mike.hammerton@pharmaphorum.com COVID-19, CRM, customer experience, Omnipresence 0 Comment

The future of life sciences CRM will be defined by rapid digital transformation and a focus on customer

COVID drives a customer experience shift in life sciences CRM

https://pharmaphorum.com/views-analysis-sales-marketing/covid-drives-a-customer-experience-shift-in-life-sciences-crm/

Sales and Marketing/ Views & Analysis/ Views and analysis

2021 Outlook: The future for life sciences customer experience

mike.hammerton@pharmaphorum.com COVID-19, CRM, customer experience, digital engagement, Omnipresence, pandemic, Reuters 0 Comment

Research from a large-scale survey of 1000+ senior pharma professionals has highlighted the divide between digitally adept companies

2021 Outlook: The future for life sciences customer experience

https://pharmaphorum.com/views-analysis-sales-marketing/2021-outlook-the-future-for-life-sciences-customer-experience/

Sales and Marketing/ Views & Analysis/ Views and analysis

Providing a positive customer experience through pharma content

mike.hammerton@pharmaphorum.com customer experience, Customer Experience in Pharma, Indegene 0 Comment

Customers must be given positive, trustworthy, and relevant experiences, says Indegene’s Martin O’Brien. Content is playing an increasingly

Providing a positive customer experience through pharma content

https://pharmaphorum.com/views-analysis-sales-marketing/providing-a-positive-customer-experience-through-pharma-content/

Sales and Marketing/ Views & Analysis/ Views and analysis/ White Papers/ Whitepapers

Customer experience in healthcare – a strategic priority for pharma

mike.hammerton@pharmaphorum.com customer experience, Customer Experience in Pharma, digital marketing, Indegene, pharma marketing, pharma marketing innovation 0 Comment

Customer experience (CX) is widely, and rightly, acknowledged to be one of the pharmaceutical industry’s top strategic priorities.

Customer experience in healthcare – a strategic priority for pharma

https://pharmaphorum.com/whitepapers/customer-experience-strategy-healthcare-pharma/

Digital/ Views & Analysis/ Views and analysis

Engaging with customers in a digital world

Paul Tunnah customer experience, Indegene, Ipsen 0 Comment

As part of our series on customer experience in pharma, in partnership with Indegene, Ipsen’s Paul Murasko explains

Engaging with customers in a digital world

https://pharmaphorum.com/views-analysis-digital/engaging-with-customers-in-a-digital-world/

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