Customer Experience in Pharma

Sales & Marketing

Empathy: The missing link in HCP-pharma relationships?

Empathy is the ability to emotionally understand what other people feel, see things from their point of view, and imagine yourself in their shoes.

Sales & Marketing

The digital skills you need for customer centric sales

Over the last few years, the bar for the level of expectation for customer experiences has risen exponentially.

Patients

Eliminating disruption with Eddy Effect metric elevates CX

Between ongoing drug shortages, navigating complex insurance benefits, understanding the confusing language of

Sales & Marketing

Creating premium CX in life sciences: Four best practices

The life sciences industry must adapt to a hybrid environment by enhancing its customer engagement approach.

White Papers

Transform patient experience with intelligent hyper-personal...

Since 2019, pharmaceutical companies have been speeding to integrate digital channels and processes into their marketing efforts and patient outreach, to prepare for the wave of digitisatio

Views & Analysis

Providing a positive customer experience through pharma cont...

Customers must be given positive, trustworthy, and relevant experiences, says Indegene’s Martin O’Brien.

Empathy: The missing link in HCP-pharma relationships?

The digital skills you need for customer centric sales

Eliminating disruption with Eddy Effect metric elevates CX

Creating premium CX in life sciences: Four best practices

Transform patient experience with intelligent hyper-personal...

Providing a positive customer experience through pharma cont...

Novartis digs deeper in radiopharma with $1.75bn Mariana buy

Fixing clinical trial data management

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-About pharmaphorum
-Articles
--eyeforpharma Barcelona 2015
-Audio
-barelonalive 2016
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-Diabetes
--Diabetes
-Disease Spotlight
--DMD Main
--LHON Main
-ESMO2016
-ESMO2016-related
-Event coverage
--ASCO-slider
--ASCO-pp
--ASCO-contributor
--ASCO 2018
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--pharmaphorum-live
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-Slider in events
-Slider in home page
-Slider in video
-Slider in views and analysis
-Slider in webinars
-Slider in whitepapers
-Spotlight
--Understanding HCPs
--Future of Generics
--Frontiers Health 2022
--Frontiers Health 2021
--Behavioural Science
--ASCO 2019 Live coverage
--AI in Pharma Marketing
--ASCO 2019 and the future of oncology
-Startups
--Views & Analysis
--News
-System
-Top pharmaceutical companies
--Bristol-Myers Squibb
--Teva
--Roche
--Pfizer
--Novo Nordisk
--Novartis
--Merck Inc
--GlaxoSmithKline
--Gilead
--AstraZeneca
--AbbVie
-Top pharmaceutical companies
--Merck Inc
-Top stories
-Transversal Categories
--Brexit
--Clinical
--Digital and Social Media
--US
---Articles
--UK & Europe
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--Clinical
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--Healthcare
--US
--UK & Europe
--Sales & Marketing
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--Pharma Market Access
--M&A
-Top stories
-About pharmaphorum
-Top pharmaceutical companies
--Gilead
--Merck Inc
--Teva
--Roche
--Pfizer
--Novo Nordisk
--Novartis
--GlaxoSmithKline
--Bristol-Myers Squibb
--AstraZeneca
--AbbVie
-test webinar
-System
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--LHON Main
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--Diabetes
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-barelonalive 2016
-Audio
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--eyeforpharma Barcelona 2015
-Slider in whitepapers
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--pharmaphorum-live
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--AZ-roundtable-interviews-2017
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Spotlight on
-AI in Pharma Marketing
-ASCO 2019 and the future of oncology
-ASCO 2019 Live coverage
-Behavioural Science
-Frontiers Health 2021
-Frontiers Health 2022
-Frontiers Health 2023
-Future of Generics
-Understanding HCPs
-World Without Disease Summit
-The Future of Generics

Customer Experience in Pharma

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