customer centricity

R&D

Cultivating quality excellence in the clinical trials landsc...

When seeking tools for participant retention, payment management, travel, and trial budgeting, considerations for quality may include meeting specific needs.

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Sales & Marketing

How to cultivate a successful omnichannel strategy

In today's fast-paced digital world delivering relevant, valuable content that resonates with your target audience is more important than ever.

News

Partner Content

Is pharma marketing built on straw, sticks, or bricks?

6th December | 1pm | Royal Society of Medicine

News

A chart shows some key statistics about pharma interest in and adoption of user research.

Survey: Pharma bullish on digital innovation, but failing on...

When it comes to enthusiasm about digital innovation, pharma seems to be more adept at talking the talk than walking the walk, as it were.

Sales & Marketing

Pharma sales rep talking to a GP over video conferencing

Experts discuss the field force’s customer-centric future

The ways in which HCPs prefer to engage with pharma has been changing for quite some time, and the digital transformation brought by COVID has dramatically accelerated that.

Views & Analysis

Pharma websites: a great time to get closer to patients

Wary US consumers present opportunities for pharma to become trusted resources for health information.