CRM

Servier reveal how they are using data to empower their field force

https://pharmaphorum.com/sales-marketing/servier-reveal-how-they-are-using-data-to-empower-their-field-force/

Teva’s strategy for multichannel engagement

https://pharmaphorum.com/sales-marketing/tevas-strategy-for-multichannel-engagement/

An integrated CRM saves time, money and drives sales efficiency

https://pharmaphorum.com/sales-marketing/an-integrated-crm-saves-time-money-and-drives-sales-efficiency/

Making data science a part of the life sciences sales strategy

https://pharmaphorum.com/views-and-analysis/making-data-science-part-life-sciences-sales-strategy/

Better customer engagement: Is your data letting you down?

https://pharmaphorum.com/views-and-analysis/better-customer-engagement-data-letting/

Three key drivers for digital transformation in life science sales and marketing

https://pharmaphorum.com/views-and-analysis/three-key-drivers-digital-transformation-life-science-sales-marketing/

Easy access to accurate customer reference data: the key to customer interaction and commercial success

https://pharmaphorum.com/partner-content-sales-marketing/easy-access-accurate-customer-reference-data-key-customer-interaction-commercial-success/

Use data science to anticipate customer requirements

https://pharmaphorum.com/articles/use-data-science-to-anticipate-customer-requirements/

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