The Association of the British Pharmaceutical Industry (ABPI) has launched its 2021 Code of Practice to help companies operate to high ethical standards.
Storytelling is intrinsic to human culture. We use it to explain the universe and to contextualize and resolve universal struggles—those that define the human condition.
A pharma company’s core mission is to improve patient outcomes. This hinges on effectively influencing HCP clinical behaviour and driving disease education.
