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BMS ends decades-long drought in novel schizophrenia drugs

Bristol-Myers Squibb's $14 billion bet on buying Karuna Therapeutics looks set to pay off after it got FDA approval for the schizophrenia drug at the heart of the deal.

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Roche's PNH drug PiaSky backed for NHS use by NICE

Roche's PiaSky has been recommended for use by the NHS in England and Wales for the rare blood disorder paroxysmal nocturnal haemoglobinuria (PNH), becoming the first option for patients th

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Sales & Marketing

Shifting the paradigm in pharma marketing with content trans...

Content transformation is changing pharmaceutical marketing. Join us to learn new strategies and approaches for this new world of patient centricity.

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