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brand strategy

The evolution of multichannel marketing into touchpoints

How far is the industry from fully embracing modern-day ‘touchpoint’ marketing?

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The evolution of multichannel marketing into touchpoints

https://pharmaphorum.com/views-and-analysis/evolution-multichannel-marketing-touchpoints/

The future of brand management

What pharma brand management must entail to ensure pharma retains its position and maintains sales.

X

The future of brand management

https://pharmaphorum.com/views-and-analysis/future-brand-management/

Maximising brand growth across the brand journey

A new report from Kantar Health sets out how brand leaders can identify key levers for driving growth within

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Maximising brand growth across the brand journey

https://pharmaphorum.com/debates-insight-sales-marketing/maximising-brand-growth-across-brand-journey/

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