brand strategy Archives -

When pharmaceutical and biotech companies are working on their brand strategy and conducting brand planning it is vital

A blueprint for healthcare: Brand strategy and planning

https://pharmaphorum.com/sales-marketing/a-blueprint-for-healthcare-brand-strategy-and-planning/

How far is the industry from fully embracing modern-day ‘touchpoint’ marketing?

The evolution of multichannel marketing into touchpoints

https://pharmaphorum.com/views-and-analysis/evolution-multichannel-marketing-touchpoints/

What pharma brand management must entail to ensure pharma retains its position and maintains sales.

The future of brand management

https://pharmaphorum.com/views-and-analysis/future-brand-management/

A new report from Kantar Health sets out how brand leaders can identify key levers for driving growth within

Maximising brand growth across the brand journey

https://pharmaphorum.com/debates-insight-sales-marketing/maximising-brand-growth-across-brand-journey/

brand strategy