X
A blueprint for healthcare: Brand strategy and planning
https://pharmaphorum.com/sales-marketing/a-blueprint-for-healthcare-brand-strategy-and-planning/
brand strategy
The evolution of multichannel marketing into touchpoints
How far is the industry from fully embracing modern-day ‘touchpoint’ marketing?
The future of brand management
What pharma brand management must entail to ensure pharma retains its position and maintains sales.
