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PM Society announces new industry council and expands Board

The PM Society, a not-for-profit organisation that supports companies and individuals working in pharmaceutical marketing and healthcare communications, announced today that it has created

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Oncology treatment decisions aren’t just based on clinical d...

Once widely acknowledged as so special that only scientists and clinical specialists need to apply, oncology has become exponentially more clinically targeted and sophisticated over the las

Debates & Insight

Touchpoint optimisation: time for multichannel marketing to ...

As the digital era of communication continues to expand and flourish, the way life sciences companies interact with their customer is evolving rapidly.

Views & Analysis

Ambition, creativity and energy for optimal segmentation

There are three guiding principles that should underlie successful market segmentation, and therefore the success of a pharma brand. Phil Dunn explains the process.

PM Society announces new industry council and expands Board

Oncology treatment decisions aren’t just based on clinical d...

Touchpoint optimisation: time for multichannel marketing to ...

Ambition, creativity and energy for optimal segmentation

CAR-TCR 2023 – Becky Cap

Turning drug development on its head

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