Brand marketing

Digital

How consumer data is redefining HCP engagement

The way brands engage healthcare providers (HCPs) is undergoing a seismic shift in today’s digital-first healthcare ecosystem. The sales rep model is fading.

Sales & Marketing

Big Pharma borrows a page from pro athletes' marketing playb...

Explore how athletes leverage data and DTC marketing, and learn how Big Pharma is borrowing from their successful playbook.

Sales & Marketing

illustrative concept for searching solutions, brainstorming and planning strategy

Harnessing zero‑party data: Transforming pharma advertising ...

Integrating zero-party data into ads, pharma and healthcare brands can revolutionise how they engage with patients

Digital

Partner Content

EVERSANA unveils TEDAVI, the breakthrough content creation h...

EVERSANA, a leading provider of global commercial services to the life sciences industry, today introduced <

News

Smith+Nephew takes sports injury message to Wimbledon

A gentle game of tennis is great for health and wellbeing but, particularly for players competing at the highest level, injuries are an ever-present and potentially career-ending threat.

News

PM Society announces new industry council and expands Board

The PM Society, which supports companies and individuals working in pharma marketing and healthcare communications, has created a new Industry Council and expanded its Board of Directors.