Brand marketing

Digital

Partner Content

EVERSANA unveils TEDAVI, the breakthrough content creation h...

EVERSANA, a leading provider of global commercial services to the life sciences industry, today introduced <

News

Smith+Nephew takes sports injury message to Wimbledon

A gentle game of tennis is great for health and wellbeing but, particularly for players competing at the highest level, injuries are an ever-present and potentially career-ending threat.

News

PM Society announces new industry council and expands Board

The PM Society, which supports companies and individuals working in pharma marketing and healthcare communications, has created a new Industry Council and expanded its Board of Directors.

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Webinars

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Oncology treatment decisions aren’t just based on clinical d...

Once widely acknowledged as so special that only scientists and clinical specialists need to apply, oncology has become exponentially more clinically targeted and sophisticated over the las

Debates & Insight

Touchpoint optimisation: time for multichannel marketing to ...

As the digital era of communication continues to expand and flourish, the way life sciences companies interact with their customer is evolving rapidly.

Views & Analysis

Ambition, creativity and energy for optimal segmentation

Applying the right principles results in compelling and valuable segmentation.