behavioural economics Archives -

Research shows industry needs to see more evidence of success for wider adoption.

New research: can pharma get healthy rewards for good behaviour?

https://pharmaphorum.com/views-and-analysis/new-research-can-pharma-get-healthy-rewards-good-behaviour/

Following on from her first article investigating how physicians make decisions, Theano Anastasopoulou explains how cognitive biases can

Promoting new drugs: learnings from behavioural economics

https://pharmaphorum.com/views-and-analysis/promoting-new-drugs-learnings-from-behavioural-economics/

In the first of two articles, Theano Anastasopoulou uses behavioural economics to understand and investigate how physicians make

Why doctors delay switching to new drugs

https://pharmaphorum.com/views-and-analysis/why-doctors-delay-switching-to-new-drugs/

behavioural economics