New research: can pharma get healthy rewards for good behaviour?Research shows industry needs to see more evidence of success for wider adoption. Share XNew research: can pharma get healthy rewards for good behaviour?https://pharmaphorum.com/views-and-analysis/new-research-can-pharma-get-healthy-rewards-good-behaviour/
Promoting new drugs: learnings from behavioural economicsFollowing on from her first article investigating how physicians make decisions, Theano Anastasopoulou explains how cognitive biases can Share XPromoting new drugs: learnings from behavioural economicshttps://pharmaphorum.com/views-and-analysis/promoting-new-drugs-learnings-from-behavioural-economics/
Why doctors delay switching to new drugsIn the first of two articles, Theano Anastasopoulou uses behavioural economics to understand and investigate how physicians make Share XWhy doctors delay switching to new drugshttps://pharmaphorum.com/views-and-analysis/why-doctors-delay-switching-to-new-drugs/