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Behaviour science: the new capability every pharma company should be building
https://pharmaphorum.com/views-analysis-sales-marketing/behaviour-science-capability-pharma/
behaviour change
Medical affairs: learning to change behaviour?
Research points to the need for greater engagement with behavioural science among medical affairs professionals.
New research: can pharma get healthy rewards for good behaviour?
Research shows industry needs to see more evidence of success for wider adoption.
Behavioural science + medical education: a transformative combination?
‘We need to walk in the shoes of HCPs and patients if we are to design programmes that improve health outcomes.’