behaviour change Archives -

Mark Lightowler takes a look at why medical interventions are evolving beyond drugs to also help patients change

Behaviour science: the new capability every pharma company should be building

https://pharmaphorum.com/views-analysis-sales-marketing/behaviour-science-capability-pharma/

The UK’s health watchdog has said health professionals can consider digital and mobile interventions as a supplement to

Digital interventions could help behaviour change, says NICE

https://pharmaphorum.com/news/digital-interventions-could-help-behaviour-change-says-nice/

Behavioural science provides a roadmap to understanding how HCPs make decisions and what drives prescribing behaviour, but also,

Assessing provider (and patient) motivation

https://pharmaphorum.com/views-and-analysis/assessing-provider-and-patient-motivation/

Behaviour change is set to become a key skill for pharma companies in the very near future –

Making behaviour change stick

https://pharmaphorum.com/digital/making-behaviour-change-stick/

Research points to the need for greater engagement with behavioural science among medical affairs professionals.

Medical affairs: learning to change behaviour?

https://pharmaphorum.com/views-and-analysis/medical-affairs-behavioural-science-change/

Research shows industry needs to see more evidence of success for wider adoption.

New research: can pharma get healthy rewards for good behaviour?

https://pharmaphorum.com/views-and-analysis/new-research-can-pharma-get-healthy-rewards-good-behaviour/

‘We need to walk in the shoes of HCPs and patients if we are to design programmes that improve health outcomes.’

Behavioural science + medical education: a transformative combination?

https://pharmaphorum.com/views-and-analysis/bringing-behavioural-science-medical-education-transformative-combination/

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