Sales & Marketing Views & Analysis

Views & Analysis

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How Merck is stepping up for patients

Patient centricity is a priority for Merck and its Executive Vice President and Head of EMEA Region, Chris Round, outlines what practical steps the company is taking to improve life for patients and carers.

Views & Analysis

Can ‘design thinking’ revolutionise pharma’s culture?

As part of pharmaphorum’s ‘eye-on-innovation’ series, Paul Tunnah speaks to UCB’s head of innovation, Gregory Miller, about how the company is creating a culture based around ‘design thinking’.

Views & Analysis

Pharma must live and breathe patient centricity

Patient-centric programmes that ignore the ‘BREATHE’ principles will fail to hit the mark and leave patients behind, according to NexGen Healthcare.

Views & Analysis

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Resourcing HTA across Europe

With the European Commission looking to formally strengthen health technology assessment (HTA) across Member States, Leela Barham attempts to assess and benchmark the resources currently d

Sales & Marketing

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Pharma brand strategy: Transforming lives with rich insight

The mighty power of true insight lays in its ability to turn data into a brand strategy that will transform lives, spark innovation and lead to better return on investment.

Views & Analysis