Views & Analysis

Views & Analysis
Paul McGrade talks about Brexit

Brexit and beyond: the challenges ahead for pharma

Brexit, and the political fallout from approving any deal, will continue to dominate British politics in 2019. It will shape some of the biggest decisions the UK has made since 1945.

Views & Analysis
Syneos Health

The end of siloed healthcare

For the past eight years Syneos Health has been issuing annual healthcare trends forecasts, usually separated into Communications and Commercial, but this year a changing industry convinced

Views & Analysis
Today's feature

How to make pharma marketing content unskippable

As long as pharma companies could afford an army of reps to get their advertising messaging directly to HCPs, healthcare marketing and advertising was largely immune to the habit of ad-skipping.