Sales & Marketing Views & Analysis

Views & Analysis

White Papers

Customer experience in healthcare - a strategic priority for...

Customer experience (CX) is widely, and rightly, acknowledged to be one of the pharmaceutical industry’s top strategic priorities.

Views & Analysis

What HCPs think about virtual congresses

With most of the world being in lockdown we are all looking for new ways to continue to lead our lives as normally as possible, from personal Zoom quiz nights with family to gathering marke

Views & Analysis

When healthcare met digital health: the next chapter of phar...

Back in 2009, when I was living in Windsor, I remember walking to the pub with my wife (then girlfriend) and telling her about an idea I had for a business.

Views & Analysis

Teva’s Kim Innes on shaping the post-COVID future with the N...

Like all UK pharma GMs working during the COVID-19 pandemic, Teva’s Kim Innes has found herself leading her company through an unprecedented crisis in one of the worst-hit countries in the

Sales & Marketing

Pharma’s roadmap for successful online engagement with HCPs

Healthcare professionals (HCPs) rate websites as their number one source for clinical practice information and mobile technology has cemented this, with half of HCPs accessing such resource

Podcasts

UK pharma leadership and COVID-19: the pharmaphorum podcast

The COVID-19 pandemic has forced significant changes on the pharmaceutical industry as companies scramble to protect employees, ensure business continuity and maintain patient access to med

Customer experience in healthcare - a strategic priority for...

What HCPs think about virtual congresses

When healthcare met digital health: the next chapter of phar...

Teva’s Kim Innes on shaping the post-COVID future with the N...

Pharma’s roadmap for successful online engagement with HCPs

UK pharma leadership and COVID-19: the pharmaphorum podcast

CMS aims for broader GLP-1 access via federal programmes

How to meet your physicians where they are online

Views & Analysis

Editor's Picks