Upscaling your brand strategy game with new ways of planning

Sales & Marketing
Upscaling your brand strategy game with new ways of planning

Today, brand teams can benefit from technology platform offerings that aggregate data and automate analyses, helping unlock insights on the market landscape and clinical environment that can be used to maximise a brand’s reach. It just requires a little upscaling of the brand strategy game.

Traditionally, brand teams stored plans and important data in static documents like PowerPoint decks or spreadsheets, leading to a variety of version control issues once plans cascaded from global to local teams. Today, the right brand planning platform can streamline all brand planning data and functionalities into one cloud-based system. 

In addition to the broad functionalities of brand planning software, individual brand planning tools use data and analytic technologies to deepen insights, thus improving strategic decision-making.

Discover how these tools shape success by overcoming challenges, from crafting effective launch plans to optimising sales strategies, and uncover their full potential, driving excellence in the intricate realm of pharmaceuticals. 

In this interactive webinar, brought to you by PurpleLeaf Strategy, viewers will be provided with best practices when it comes to upscaling a pharma brand’s strategy game, participants addressing the challenges this entails and providing actionable insights by demonstrating tool effectiveness.

Join us on Monday 18th March 2024 at 15:00 GMT / 16:00 CET / 10:00 EST as panel members explore the pivotal role of brand planning tools in the pharmaceutical industry and new ways of creating cross-functional brand strategies in a competitive pharmaceutical setting.

Register now to secure your place and become part of the conversation.

About the panel

Daniel KohlstaedtDaniel Kohlstaedt, Managing Director, PurpleLeaf Strategy
Daniel Kohlstaedt is founder and managing director of PurpleLeaf Strategy and has over 19 years’ extensive experience in commercial excellence and global marketing implementation. He is an expert in global roll-out.

Carina KaiserCarina Kaiser, Senior Director Global Commercial Strategy and Operations, Sanofi
Carina, as a pharmaceutical expert and pharmacist in the industry, is dedicated to advancing human health. With expertise in medical and pharmaceutical sciences, marketing, project & product management, business development, and leadership, she thrives on innovation, seeking cutting-edge healthcare solutions.

Jonah ComstockJonah Comstock, editor-in-chief at pharmaphorum (moderator), is a veteran digital health journalist. An early hire at MobiHealthNews, he most recently led editorial efforts at HIMSS Media.

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19 January, 2024