Marketing science – brand innovation for pharma

Combining fields such as economics, statistics and operations research, marketing science has for some time operated under-the-radar as a secret weapon for those in the know.

Engaging with HCPS: what do HCPs want from medical meetings?

Thinking niche: the challenge of pharma's focus on small pat...

With the pharma industry putting the ‘blockbuster’ age behind it and moving into meeting needs across myriad niche disease areas, what is the impact and therefore change of requirement in terms of

UK pharma and integrated health

The concept of integrated healthcare is not new to the UK, where it has been discussed since the late 1960s.

Definitive Guide to Global Transparency Regulations for the ...

The evolution of pharma social media intelligence

Is your company a fully mature user of intelligence from social media, or is it still not tapping into insights?