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Recognizing How the Whole Person Influences Health Decisions

Two aspects of understanding how a person makes health decisions are often overlooked

Sales & Marketing

Therapy onboarding optimisation: Why the analytics of patien...

From April 2020 to August 2021, the healthcare solutions company Indegene looked at approximately 7.9 million emails sent by prescription drug companies across 15 different email campaigns.

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ABPI names new members of its patient advisory council

The Association of the British Pharmaceutical Industry (ABPI) has added five new patient organisation figures to its patient advisory council, set up to provide patient pe

Patients

Will EU patients get the right treatment after legislation?

The EU’s proposal for a revision of the general pharmaceutical legislation aims to ensure EU citizens have access to affordable medicines and that unmet medical needs are addressed – all wh

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