Social Health: What it is and why it matters for pharma

Health Union surveyed 2,371 patients across a diverse representation of health conditions to better understand how social health can positively impact patient experiences. The survey found that:

  • 95% of patients use online social resources for health reasons
  • Three out of four patients use online social resources at critical inflection points in their health journey

Through social health interactions, patients find information, connection and validation that impact important health decisions; by understanding the mutual benefit of social health, pharma and healthcare marketers can deliver smarter solutions in the meaningful moments that matter for patients.

To discover the value of social health – featuring patient and industry perspectives that bring the data behind social health to life – visit health-union.com/social-health.