Syneos Health Communications hires top executives

John Reid, joins as executive creative director. He previously served as chief creative officer at McCann Health and EVP and chief creative officer at Razorfish Health.

“We are excited to welcome John to the Syneos Health Communications family. The work he creates on behalf of his clients is forward-thinking, impactful and results-driven – all qualities we embody as market-leading agencies,” said Jeanine O’Kane, President, Public Relations, Syneos Health Communications.

In addition to boosting creative capabilities, Biosector 2, Chamberlain and Chandler Chicco Agency are doubling down on strategic, future-focused offerings within corporate communications, reputation & risk management, influencer marketing and social impact. These high-value solutions help clients prepare for and tackle the numerous challenges facing the healthcare industry today.

To drive these important client solutions, the Public Relations Group has hired Cameron Coursen, who joins as a Senior Public Affairs Strategist on the reputation and risk management group; added Prateek Patnaik, who was brought on to drive the corporate communications practice as SVP and Senior Strategist; and promoted Sharon Gordon to SVP to lead social impact work. Fran DeSena, SVP of influencer marketing, has joined to lead the agencies’ unique approach to connect with health influencers of all types, called “type i,” which is a proprietary platform combining scientific, KOL, social media and behavioral science expertise that facilitates the identification, assessment, management and measurement of influencers for healthcare brands. Additionally, Adam Rogers and Rachael Adler have joined as team leads, with Adam focused on content development and Rachael guiding media strategy and execution.

Biosector 2, Chamberlain Healthcare Public Relations and Chandler Chicco Agency are among the industry’s leading pure-play healthcare PR agencies. From companies looking to commercialize their first product to established pharma companies with late-stage pipeline products, clients come to Syneos Health Public Relations Group for communications programs that influence the encounters when and where health decisions are made.