Red Havas launches 'global health micro-network'

Red Havas has announced the launch of Red Havas Health, a global micro-network focused on health, in response to increasing demand from clients globally.

The new offering brings together health professionals from Red Havas across the US, Australia, Singapore, Vietnam and the Philippines, as well as Havas Health PR in New York, Havas Life Medicom PR based in the UK and Havas PR in Milan.

The new brand will launch in France and Germany and all agencies will now carry the new Red Havas Health brand.

They will leverage the agency's Merged Media approach, which integrates earned, social and experiential capabilities with content at the heart.

The launch of Red Havas Health follows a strategic shift from the agency in 2020 to focus on five key areas of growth, including B2B and P2P (Person to Person); Consumer and Lifestyle; Purpose and Cause; Tech and E-Commerce; and Health.

The new Red Havas Health offering is a full-service PR suite, including full brand life cycle communications; disease awareness storytelling; content strategy and creation; traditional, online and social media; clinical and regulatory milestone support; patient/HCP advocacy engagement; cause communications; corporate reputation management; and employee relations.

James Wright (pictured), global chairman of the Havas PR Global Collective and global CEO of Red Havas, said: "More than ever before, scientific innovation, technology and world events are transforming how we consume and interact with health information.

"Backed by the Havas Health & You network, the new Red Havas Health brand will be at the forefront of the changing way we are learning about our own health and that of our loved ones.

"By uniting our fantastic talent from key markets, our new full-service global PR offering will provide clients even greater access to the best thinking, technology, data and insights."