New one-stop shop service for comms agencies launches in UK

A new service has launched, providing healthcare comms agencies with a one-stop-shop that supports them from the seed of an idea to success, removing some of the major risks of going it alone. 

Ad Ventures works by physically operating inside a new start-up business, fulfilling key functions like setting up processes, IT, finance, legal, HR, branding, and marketing.

It also provides consultancy on pitching to clients, creative direction, medical writing and design, strategy, and the development of a forward-thinking, progressive and diverse company culture.

This all‑in‑one agency support model has never before been seen in the healthcare arena, making this an industry first.

The premise of Ad Ventures is for the founders to invest time, energy, skills, experience, connections and resources into talented entrepreneurs who’re looking to build their own healthcare advertising, PR, or med comms agency.

Shaheed Peera

Shaheed Peera, director and co-founder of the company, said: “We’ve built the Ad Ventures service to instil confidence, inspiration, and to provide the tools and resources to empower entrepreneurs to drive change in a traditionally old school industry. We’re here to mix it up and pave the way for a brighter future for healthcare communications.”

Carl Owen, serial agency entrepreneur and one of the founding members, said: “I myself started an agency as a one-man band, and I can tell you, the fear was real.

“I was driven to go for it by a deep sense of believing that I could create an exceptionally positive, forward-thinking culture and be able to provide the conditions for medical writing jobs that just didn’t exist at the time.

“Starting a company is terrifying, but it doesn’t have to be. With the right support, anything is possible. I went from a lone ranger to running a seven-figure business in just three years, and I am passionate about helping others to reach their own goals and to find their own purpose.”

The Ad Ventures team are currently accepting investment applications for the service, which is initially available to just five UK-based entrepreneurs throughout 2021.


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