Makara Health appoints Ekta Rohra as digital strategy director

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Makara Health Ekti Rohra

UK-based international healthcare communications agency Makara Health has made a number of appointments to its team, including new digital strategy director Ekta Rohra (pictured above).

Prior to joining the company she ran social media management start-up agency WhyGoSocial and before that served at healthcare marketing agency FCB Halesway for nine years.

Makara Health Helen RaeMakara Health’s other new starters include Helen Rae (pictured left), who takes up a role as associate director of PR and communications following a spell with the company as a contractor. She brings over 12 years of med comms experience to the agency, having previously worked at Publicis Resolute and Packer Forbes.

Louise Sharp, Makara Health’s owner and managing director, said: “Ekta will bring a new dynamic to the business with her creative and digital background, and Helen will further strengthen our PR and communications offering. As the company grows I’m keen to ensure Makara is still an inspiring company to work with and within – bringing in the right staff is crucial to this.”

Alongside Rohra and Rae, Makara Health’s other new hires include two project directors. Lucy Harris comes from Havas Lynx and Kathryn Sparrow arrives from KISS Communications, having previously worked at InterComm, AXON Communications and AS&K Mercury Healthcare Communications.

Makara Health has also appointed Chrissie Hannah, who joins as a project manager with healthcare communications experiences from Tonic Life (now Evoke KYNE), Ogilvy and JPA.

“This is an exciting time for Makara Health as we continue to bring in new clients and expand our offering,” said Louise Sharp.

“Our agile structure means that we can offer employees genuine options in terms of where they choose to work, be that from our Salisbury office, from home, or another regional hub. As a result we are able to attract talented candidates from across the UK and offer our clients integrated programmes combining elements of brand, PR, training and medical education."