Ex-Resolute co-founder Blackburn starts hybrid agency Certain Health
Former joint founder and owner of Resolute Communications and Real Science Paul Blackburn has launched a new hybrid agency, Certain Health.
Blackburn made the move after Resolute and Real Science were absorbed into Publicis Langland.
The company said its hybrid model has the benefits of both the traditional and virtual agency models, with expertise in health PR, medical education and the creative space.
Prior to founding Resolute and Real Science, Paul Blackburn was a former MD of Fleishman Hillard UK, founder and MD of Ketchum UK’s healthcare practice, head of healthcare at Edelman UK and a former pharmaceutical marketeer.
The company aims to serve companies from biotech, pharma, devices, consumer tech, health and nutrition sectors.
It launches with a small number of clients, which have not been disclosed, including in the UK and Europe.
Blackburn said: “I started reaching out to a handful of potential clients in the middle of the year to see what interest there would be in a new hybrid consultancy model working on projects and programmes, local and global, and have been very pleased by the feedback.
“For years I’ve felt that a more flexible and integrated structure could bring huge benefits for clients and colleagues – now starting with a small team I’m making that a reality.
“For clients, this hybrid structure optimises resources, enables creativity and even greater collaboration, but most importantly allows many of the outstanding people in our industry who could work with us, to improve their work-life balance and so continue to develop their careers in the optimal way.”
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