Creation Healthcare launches Pathways to Engagement for Healthcare Organizations

Hannah Blake

pharmaphorum

Digital engagement within healthcare began to rapidly take off in early 2009 – now, technology is advancing faster than ever, especially with the rise in social media sites, such as Facebook and Twitter, and healthcare companies are beginning to realise the importance in effective patient engagement.

Today marks the launch of Pathways to Engagement for Healthcare Organizations, the brainchild of Creation Healthcare’s Daniel Ghinn, which offers advice on how to achieve outstanding online results using a variety of different channels in order to increase brand awareness and patient engagement within the pharma and healthcare industries.

Available in e-journal and hardback form, Pathways to Engagement for Healthcare Organizations provides a rare insight into some of the most impressive online campaigns from the past few years. From AstraZeneca’s #rxsave Twitter chat, to Janssen’s Psoriasis 360 campaign, this collection of stories takes a closer look at the thought processes, challenges and results involved, combined with interesting interviews from those at the heart of these engagement strategies.

What differentiates this book is that it presents real life positive healthcare engagement. Rather than being abstract strategy, the innovators behind these companies offer some interesting insights from their experiences, whether it be positive or negative.

Pathways to Engagement for Healthcare Organizations is available as a hardback or e-book here.

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Reference links:

Creation Healthcare

Healthcare Engagement Strategy

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