Join us and Phoenix group as we discuss the concept of current launch excellence and the role of patient insights in overcoming the multiple challenges the industry faces.
An estimated 2–3% of the world’s population is living with hepatitis C virus (HCV) – a condition that, when left untreated, can cause life-threatening damage to the liver.
Over the past 20 years, behavioural economics has identified factors that influence and determine how people behave, including alternative decision-making pathways and man