Digital Health Views & Analysis

Views & Analysis

Digital

Biopharma’s rapid transition to omnichannel marketing

The COVID-19 pandemic accelerated a change that was already underway with regards to the digitisation of biopharma marketing – and the increasing ubiquity of omnichannel.

Digital

Health Innovators – Or Shoval and Shahar Shelly

Why do the same medications work well in some patients and poorly in others? One reason might be the poorly understood connection between mind and body.

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How the UK can compete with the US in biotech: Focus on the ...

In May, the UK Life Sciences Council, a biannual meeting between ministers and global life sciences industry leaders, met to discuss the sector’s economic potential

Digital

An overview of AI in pharma – Part 2

According to Takeda Pharmaceuticals, the average time taken to diagnose a rare disease without technology is 7.6 years, and that comes after countless tests and physician visits.

Digital

Could #MedThreads become the new #MedTwitter?

Last month, Meta, the tech giant behind Facebook, Instagram, and WhatsApp, announced the launch of Threads: a direct challenger to its now rebranded rival, X (Twitter).

Digital